“Direction … Not Perfection”

Down Arrow Yield - Floor Sign“Direction … Not Perfection”

In the business of weight loss (as with any other health care or service business) effective communication is essential! In this blog, we want to re-visit a simple concept or talking point our Activate DNA Weight Loss Program providers often share with their weight loss clients. We hope it may help you communicate to those you treat or coach about weight loss, too!


When your patients/clients are working (or desiring) to lose weight, chances are they have struggled with something many of our weight loss clients share with us: the challenge of being “perfect”.

It happens frequently. People lose, lose and lose more weight. They are cruising along well. Then, for whatever reason, they experience a “curve ball”. A favorite dish is on the menu. Some special event comes up. The Holidays hit. Whatever it may be, they slip up a bit. They “cheat” on their plan.

Of course, this is often ally followed by the person feeling of let down in themselves. Maybe it shows on the scale in the form of a gain. Either way, they typically feel like a flop or failure.

But, wait! They had done great for days and days! Maybe even weeks … or months! Yet, they let this one time of weakness … this one “off” meal, or day or week … get them down and throw them completely off course.

Image result for direction not perfection images
We believe it is important for clients (and you, as a provider) to keep the BIG picture in mind. Don’t let one glitch ruin the effort. Don’t expect PERFECTION. It, seriously, never happens!

When a person is on a weight loss journey, we believe it is important that they continually celebrate the DIRECTION they are heading. Give themselves credit for making the decision to change. Focus on the positive progress – not the minor setback.

Of course, we always encourage our clients to stay on plan. We don’t want them to experience the challenge of getting back on course. At the same time, we routinely have to remind them that the path to healthy weight and wellness is never really a straight line.

Rather than the path looking like this …

Image result for straight decline graph imagesStarting Weight (Obese/Overweight)

Goal Weight

It is our observation that the weight loss journey typically looks more like this …

Image result for straight decline graph imagesStarting Weight (Obese/Overweight)

Goal Weight

Share this reality with your patients: there will likely be ups and downs in their weight loss journey. Good days and bad days. Times that the process seems super easy and smooth mixed with times it seems extremely challenging. So, do NOT expect perfection. Celebrate the direction!

If you are a doctor or health professional who is thinking about adding weight loss to your practice, we ask you to strongly consider Activate DNA Weight Loss. We provide a turn-key system and endless examples of effective communication strategies like this. If you are ready to get on course for a successful and profitable weight loss business within your practice, just click to learn more. We will get YOU headed in the right DIRECTION!

Click or Call us Today! Phone: 440-253-9422