The 2 Most Important Words in Practice Expansion
The concept we will address in this brief writing is one we have shared about previously. That’s been a while, but in our day-to-day work with doctors and other providers this is a topic that comes up very frequently. Obviously, there are many differences among individuals in health care.
Some factors are based on the area of specialty. Other differences may be more related to practice management systems or business strategies. Perhaps the biggest difference maker, though, which lies at the foundation of all others is the mind-set and perspective of the individuals. It commonly comes down to just two words and an individual’s application of those words which most significantly impacts their practice success … or even their life in general. Those two words are REASONS and EXCUSES.
When we talk with providers to establish if they may be a good fit within the Activate DNA Weight Loss family, we must determine this: Is this provider in a healthy mode of pursuing a REASON to change, grow and expand their model (and income)? Or are they making EXCUSES why it can’t or doesn’t happen in their case?
Have you ever stopped and thought about this? You have probably heard people in both modes? Maybe just pointing this difference out will allow you to quickly establish where YOU are?
The REASONS for strategic and effective business/practice expansion vary greatly. Such an expansion is often tied to one’s desire to serve more people or to serve those who already know and trust you in a more expanded way.
Many providers get inspired by the ridiculous epidemic levels of obesity. Or, like happened in the life of othe Activate DNA Weight Loss founder, they lose someone special to them due to obesity and it spurs them to seek a solution for others. The realization of the need to implement non-insurance dependent services motivates some. Of course, for many others, it’s simply a desire to grow and expand their income.
All of these are good REASONS to explore, commit, train and launch an effective science-based weight loss program into a practice. Unfortunately, the list of EXCUSES that lead to failure of being able to adapt and expand their business is typically a much longer list. In fact, the idea of listing them here may prove counterproductive. We don’t want to even acknowledge or give any attention to those common excuses. You may know them or use them already? So, let’s move on!
One of the most important things a business/practice owner can do is simply pause and pay attention to the distinct differences and radical outcomes of this difference in perspective. One of the best comparisons on this was spelled out in a blog by Brad Huebert at Bradhuebert.com. Here’s what he wrote:
- Reasons get respect. Excuses are shamed.
- Excuses are lame and cowardly. Reasons are courageous
- Excuses are dishonest. Reasons have nothing to hide.
- Excuses keep us from the real issues. Reasons are the real issues.
- Reasons grow from virtues. Excuses grow from vices.
- Excuses retreat from action. Reasons put us on the front lines.
- Reasons say no to lesser things so they can say yes to better things. Excuses say no to better things because they’re too afraid to give up lesser things.
- Reasons aspire. Excuses settle.
- Reasons dispel darkness. Excuses let darkness reign.
- Reasons create clarity. Excuses stir up the mud.
- Reasons improve morale. Excuses destroy it.
- Reasons change the world. Excuses never change anything.
- Excuses murder and bury reasons in the sand. Reasons can return the favor … if we let them.
Wow! That is a powerful comparative list no matter what area of life you apply it to: your professional work, your relationships, your spiritual walk, your health and fitness and you guessed it: your practice! So, today we ask you this:
Where are you living right now?
In the land of REASONS? Or in EXCUSE-ville?
If you are in a mode of REASONS to pursue practice success and/or income expansion, then we feel comfortable telling you the Activate DNA Weight Loss program may very well be the exact “HOW-TO” PROCESS you need to achieve your goal! If you’re stuck in “Excuse-ville”, we probably don’t need to tell you that’s a dangerous and uncomfortable place to function!
The GOOD NEWS is this: most of those WHY NOTS (EXCUSES) have already been heard, tackled and overcame in our program. The providers you may see on our website were focused on the REASONS to expand and they SHED EXCUSES. We’ve seen it over and over. If we can help develop a big enough WHY for you, the HOW is indeed in place!
Our final phrase for this week comes from a legendary author, speaker and personal development guru by the name of Jim Rohn who repeatedly taught
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse”.
If you REALLY want to shift gears and expand your business, we invite you to contact us today! Don’t delay. Don’t allow the time of year, your busy-ness or anything else become an EXCUSE. You know why? Because after those things pass, there will be another batch of EXCUSES waiting to be latched onto!